Over the past year, this unique photo-related application has at times, proved to be sort of a motivator for me by seeing others accomplishments, it has helped me better engage in how to add a location on instagram lives that I do not see on a regular basis and it has even brought some awareness to me on certain things like local events or charity information. For example, I have found myself saying things like “well I didn’t know they served that food there”, or “wow that healthy meal plan has really paid off for that person” or maybe even “dang, I did not know that bar had that fun promotional there last weekend!” and by seeing photos of individual’s experiences in this situations, it has lead me to want to try new things, get more involved or not miss another similar event. Now is this going to be the feeling that everyone has who sees these photos? Not likely, but for being a free tool that anyone can use, why would groups and businesses not want to use Instagram as a marketing method? It definitely would not hurt the business or group at all!
Instagram can be a fun tool to utilize for any small business or non-profit that may not be looking to spend tons of money on marketing. For example, I began a kitchen related retail business recently with a blog, Twitter and Facebook page and as a fun marketing method I created a separate Instagram account from my personal account that was strictly for this ecommerce business. It allowed me to upload unique photos to all my other web sites as a way of interacting with my followers and visitors and my website has seen an increase in activity and engagement because of it. Now showing fancy photos of recipes that I prepared or menu items that indulged in will not necessarily sell products or make me a ton of money, but it can promote user engagement on all my pages and that is something that I want for my business.
The promotional photo options are endless and that is why I would really recommend including this resource in one’s marketing plan. Business owners like myself can snap and upload pictures of basically anything associated with their business, such as people having a great time using their products, the reactions of individuals tasting new foods, specials or discounts that are being offered for a period of time, or just photos of all the different menu items or product lines that managers and owners want to promote more. In my opinion, Instagram has not become as utilized of a free marketing tool as Facebook and Twitter, but I do think it could eventually reach that point, especially with the ease at which these users can integrate their Instagram with these other major social media sites. From all of this, restaurants and bars can promote their menu options through their visitors at no cost as long as those hungry patrons enjoyed their meal.